10 Tips on Writing Well from David Ogilvy

  • Read the Roman-Raphaelson book on writing. Read it three times.
  • Write the way you talk. Naturally.
  • Use short words, short sentences and short paragraphs.
  • Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
  • Never write more than two pages on any subject.
  • Check your quotations.
  • Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
  • If it is something important, get a colleague to improve it.
  • Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
  • If you want ACTION, don’t write. Go and tell the guy what you want.

“Woolly minded people write woolly memos, woolly letters and woolly speeches”

Author: Viet Nguyen

I thought what I had do was, I had pretend I was one of those Deaf Mutes

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